Audi of America hosted an exclusive gathering on Friday, February 5, 2010 at the W Hotel in South Beach to kick off Super Bowl weekend. Celebrities and athletes including Jessica Alba, Taylor Lautner, Hilary Swank, Rob Lowe, Kate Walsh, Russell Simmons, Kellan Lutz, Amanda Bynes, Osi Umenyiora (New York Giants), and Chad Henne (Miami Dolphins) gathered for the culmination of The Audi Efficiency Challenge, a program where Audi showcased the mileage and performance of the Audi Q7 TDI clean diesel vehicles with a drive for charity from Audi’s headquarters in Herndon, Virginia to Miami, Florida. In addition, Audi celebrated its recent award by Green Car Journal naming the Audi A3 TDI the coveted “Green Car of the Year,” and give a glimpse at the brand’s 2010 Super Bowl ad, its third consecutive spot in the game after a nearly 20-year hiatus, centered around the eco-friendly A3 TDI. www.ReviewCars.com